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"This is a baton handed to me by the fabulous Kriss Akabusi, who opened the first ever Exec Development programme I went on. I was a huge fan of watching Kriss run 400m for Team GB, and him handing me the baton telling me to take responsibility for my leadership career, was a moment I’ll never forget."

Andy Goram

Team Coach

For over 25 years, I worked in various corporate roles, bridging Marketing, HR, and Operations to ensure alignment, performance improvement, and customer satisfaction.

My experience spans companies like Allied Domecq Leisure, Spirit Group, Gala Coral Group, and Buzz Leisure, with over 8 years on Exec teams, handling acquisitions, mergers, rebrands, and cultural transformations.

Now a consultant specialising in leadership development, exec facilitation, and culture transformation, I also serve as a Non-Exec Director for an HR company and host the Sticky From The Inside Podcast, engaging with global experts on leadership and employee engagement.

Throughout my career, I've prioritised a people-first approach with a strong commercial focus, believing in the power of aligning business and employee motivations. My passion lies in understanding human behaviour and maximizing leadership impact.

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