Ash Smith

Lead Team Coach

Ash is a performance coach with over 20 years of experience helping individuals and teams create lasting behavioural change. His career began in elite sport, coaching across grassroots, commercial, and international levels—supporting athletes at 8 Junior World Championships, 3 World Team Championships, multiple Paralympic podiums, and Wimbledon. As a former national team captain, leading the team to World Team Cup Gold in 2013 remains a standout moment.

Ash’s passion lies in the mindset behind high performance—what helps people overcome limitations, build resilience, and perform consistently at the top level. Drawing on evolutionary psychology and systems theory, he’s explored these questions alongside leading experts in sport, psychology, and leadership.

Now working in the commercial world, Ash helps leaders manage change, teams build performance cultures, and individuals grow under pressure. Through coaching, programme design, and capability development, he translates elite performance principles into real-world impact. His approach is relaxed, playful, and grounded in curiosity and evidence. He has contributed to national conferences, co-developed professional qualifications, and worked with organisations like EIS and UK Sport to shape talent development and selection.

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