"I am proud to wear my GB team jacket. I was privileged to be asked to captain Great Britain multiple times in my coaching career, representing GB at the annual World Team Cup. For me this high-performance item represents the pinnacle of a coaching career that started some 20 years previously, teaching 5-year-olds in a local sports centre."

Ash Smith

Lead Team Coach

I'm a performance coach with over 20 years of experience in enabling lasting behaviour change. My coaching background spans grassroots, commercial, and elite levels of sport. I've had the privilege of coaching exceptional athletes, guiding players to 8 Junior World Championships, securing 3 World Team Championship medals, Paralympic medals, and numerous Wimbledon appearances.

I've captained my country six times, achieving a World Team Cup Gold medal in 2013, a personal highlight. Throughout my career, I've supported high-performance individuals, presented at national conferences, and developed and delivered qualification and CPD courses. My collaboration with EIS/UK Sport aimed at refining Talent Pathways and Selection Programs.

I've also worked with top practitioners in psychology, change management, and leadership to shape my philosophy of nurturing "adaptable experts." I'm passionate about applying the mental skills and systems I've honed in elite sports coaching to the commercial world, equipping individuals to thrive, not just survive, in life and business.

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Ash Smith

Lead Team Coach

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